I became a music industry godfather by writing confidantes.

Chapter 062 Concept

Yang Du was overjoyed to wake up to a brand new achievement and five lottery draws.

As it turns out, his strategy of bundling his musical works with his novels for marketing purposes has undoubtedly been a huge success.

Sure enough, the sweet fruits are already hanging on the branches.

As an industry giant, Kingstone Music has a deep pocket for publicity and spared no effort in promoting "Red Rose".

During this process, the concepts of "white moonlight" and "cinnabar mole" were used as the core marketing points and were naturally pushed to the entire internet. As a result, the number of followers, clicks, reposts, and comments on the content creator Yang Du's Weibo account, Yang Dudu, also soared.

"Spending money on advertising to promote my novel, and then getting a chance to win a prize—awesome!"

The sheer joy of getting something for free was driving Yang Du absolutely crazy.

"lottery!"

"—Congratulations, host, you have obtained the following items:"

Swallowtail Butterfly

Luck +1

"cage"

"May you be happy and prosperous"

Constitution +1.

Yang Du quickly scanned the list of rewards, his expression particularly interesting.

"Swallowtail Butterfly" is sung by Fish Leong, a singer who inspires courage and support.

"The Cage" needs no further introduction; it became a hit across the country as the OST for the movie "The Vanished Girl" from the previous life.

but……

When Yang Du's gaze swept over the third song, the corner of his mouth twitched involuntarily.

"May you be happy and prosperous"!

"System, are you out of your mind? I'm already at Luck +2! Do I really need you to draw the 'Gong Xi Fa Cai' (Wishing You Prosperity) card?"

Yang Du silently questioned the heavens in his heart.

He admitted that this is a national-level hit song, the undisputed king of New Year's background music, which will be unblocked every November or December and then dominate the entire Spring Festival season.

In his previous life, Yang Du was brainwashed by this kind of song for at least fifteen years.

Even without the system providing complete project files, he could create the song from memory.

Now, he had actually taken up a valuable lottery spot for nothing, which made Yang Du so frustrated that he almost wanted to vomit blood.

"Forget it, it's a powerful weapon after all. Let's save it for brainwashing people during the Spring Festival."

Yang Du shook his head and refocused his attention on "Swallowtail Butterfly".

Actually, when Yang Du first noticed "Swallowtail Butterfly," a flash of inspiration struck him, and he had some ideas.

During this period, in addition to recording "Birthday Blessing Song" in the recording studio, he would also conceive the concept of Tao Cheng's second album in his mind during his spare time.

As Yang Du's mentor in entering the music industry, Tao Cheng's second album is of paramount importance.

Previously, Yang Du had been using the extremely difficult song "Bubble" as the core of his album concept.

But he always felt something was missing.

Either it seems too thin to support the weight of an album, or it seems too melancholic and not outstanding enough.

He designed several project directions, but he was not satisfied with any of them until now, when he saw "Swallowtail Butterfly".

"The exhilarating emergence from the cocoon, the impulse for a magnificent rebirth..."

As Yang Du recited this lyric, his eyes grew brighter and brighter.

"Therefore, the core concept of a second major is to break free from the cocoon and transform into a butterfly!"

"Breaking out of the cocoon and becoming a butterfly?" Tao Cheng's eyes lit up.

"That's right." It was July 2nd when Yang Du spoke eloquently to Fang Lei, Sister Hong, and Tao Cheng in the conference room.

"Currently, the market is flooded with too many monotonous, sentimental love songs. Being dumped by your boyfriend, crying and wailing; your man cheating on you, feeling like you're dying; unrequited love, feeling heartbroken."

"Or perhaps it's the loneliness, emptiness, and coldness of being alone in the dead of night." Yang Du shrugged. "If it weren't for the occasional song with a decent melody, listeners would have long since grown tired of it, or even sick of it."

"That's true, but that's just the way things are," said Fang Lei, who was in the main seat. "When people listen to music, it's essentially a way to vent their emotions, and that's what they're into."

"Love songs are always a safe bet; following the market is the most reliable way to make money."

Fang Lei's words actually represent the conservative thinking of most record company executives: they copy whatever sells well until the market for that theme becomes too crowded and it is abandoned, and then they seek the next theme, and so on in a cycle.

Yang Du said, "Putting yourself in the market is certainly not wrong, but what is the current positioning of the senior student?"

"Sun Qingning was defeated by 'Painting Heart' and her vitality was damaged. Yun Ge Tang You is still watching from the sidelines. Senior Sister is the undisputed number one of the new generation and a leading figure among post-00s singers."

Upon hearing Yang Du's assessment, Tao Cheng sat up straight.

That's right, that's it!

I love listening to this!

"Leaders cannot simply follow the crowd and conform to the market. What the senior student needs to do is lead the market and be the first to try something new."

"Therefore, my positioning for my senior is—a leading lady role!"

Yang Du pressed a page-turner, and the PPT switched to a new page.

In the dark jungle, a dull, rough cocoon is torn open, and from the crack, a magnificent swallowtail butterfly, facing a beam of light, spreads its wings as if about to take flight.

"The name of this album is 'Swallowtail Butterfly'."

As Jinshi's top agent, Sister Hong keenly sensed the enormous commercial value that might be hidden behind Yang Du's album concept and name the moment he announced them.

She nodded in agreement, saying, "In today's online environment, women's consciousness is awakening rapidly. If the concept of 'breaking out of the cocoon and becoming a butterfly' is packaged well, it can easily hit a series of social hot topics such as women's independence and rejection of being obsessed with romance."

"I completely agree with this direction."

Fang Lei pondered for a moment before speaking: "The concept does sound good, and there's a lot of room for commercial monetization. But Yang Du, you should know that a concept is ultimately just an empty shell. Without enough musical content to support it, even the best concept is just an empty shell."

How do you plan to use specific songs to embody the concept of metamorphosis?

"Director Fang, since I brought a PPT today, I must have already prepared."

Yang Du pressed the page-turner again to switch to the next slide, which listed five song titles.

"To fit the theme of emerging from the cocoon and becoming a butterfly, I designed five main songs for this album with an introduction, development, climax and conclusion."

"The Pain That Breathes": Longing is a pain that breathes; it lives in every corner of my body.

"Bubble": It's all just bubbles, a fleeting spark. All your promises were too fragile.

"The Cage": The dim allure of that light in the deep sea, she thought she could grasp the bubble called love;

"Swallowtail Butterfly": The joyful emergence from the pupa, the impulse for a magnificent new life, and the dream of searching for a splendid world;

"Unstoppable": I am unstoppable, like a wild horse without brakes, charging wildly.

Tao Cheng asked incredulously, "Junior, I've already heard 'Bubble,' and you've also created the other four songs?"

"The lyrics and music are already in my head." Yang Du nodded. "But time and energy are limited. There are only three demos so far: 'Bubble,' 'Cage,' and 'Swallowtail Butterfly.'"

Yang Du tapped his phone and connected it to the conference room speakers: "Director Fang, would you like to listen to this first?"

"it is good."

Fang Lei sat up straight and gestured for him to enter.

Ten minutes later.

After being thoroughly reviewed by the three songs, Fang Lei made the final decision: "Alright, Yang Du, turn off the PPT. 'Swallowtail Butterfly' can be approved directly! Based on these three songs alone, the results won't be too bad."