Chapter 479 - 293: It’s a Deal, Double Blessings!
Chapter 479 - 293: It’s a Deal, Double Blessings!
Mid-July, Zhonghai.
Although the development of "Abab’s True Story" was still ongoing, Chen Ba had already left Jiangning, driving to the headquarters of Zhonghai Mirage Electronics.
There was a big event today!
After a long wait, Mirage Electronics was ready to launch a 7090Ti graphics card for the PC market.
Of course, launching is just launching...
Holding a launch event was merely to inform gamers that a new player had arrived in the graphics card market—Mirage Electronics. As for when this card named "Sword God 7090Ti" would be available for purchase, that was still unknown.
All the parameters were in order.
After all, as Mirage Electronics’ first graphics card, they were certainly sincere in terms of the materials used, and the expected pricing was quite aggressive.
Other companies’ products with the same core frequency and memory specs were priced at eight or nine thousand, whereas Mirage Electronics’ 36G version of "Sword God 7090Ti" was only 6499 yuan!
"This good a deal?"
Guo Mo, who stumbled upon this news, hadn’t planned on buying a new graphics card, but this price was really tempting.
After all, getting a 7090Ti for 6500 was almost two thousand cheaper than competitors; it’s hard to say it wasn’t enticing.
Just as well, the 60 series graphics card he was using was somewhat outdated, and he could seize this opportunity to upgrade to the 70 series.
After making up his mind, Guo Mo immediately opened Xianyu Digital’s homepage, planning to purchase a "Sword God" graphics card.
Who knew...
This thing was only available for pre-order now, and there was no stock at all! And even for pre-orders, Xianyu Digital’s customer service couldn’t guarantee a specific delivery date.
"Dear, due to insufficient production capacity and the need for multiple rounds of testing and stress testing for new products, please understand..."
The explanation Xianyu Digital gave was that as a new brand and player in the graphics card field, Mirage Electronics had serious production challenges. Even if NVIDIA and AMD provided enough chips, they still couldn’t produce.
Having stockpiled two thousand graphics cards for the initial batch was already good enough!
In fact...the truth was far more brutal than Guo Mo imagined. The first trial production batch of Mirage Electronics’ "Sword God 7090Ti" only had 167 pieces.
Yes, 167 pieces!
The first batch barely made two hundred, and the second batch under five hundred, with these two batches either being given away to game studios domestically and internationally or used for extreme testing or stress testing - in any case, consumers couldn’t buy them.
Chen Ba also realized this problem, so he demanded that the third batch of "Sword God" graphics cards must try to meet market demand, with no less than 2000 pieces!
Then came the fourth batch, no less than five thousand pieces...
After finishing the fourth batch, they could probably take a break and consider the next flagship "Sword Saint" series and the "Sword Demon," "Swordswoman" series graphics cards.
After all, the Sword God is a top flagship card with a high price and high configuration, and market demand may not be big. Producing six to seven thousand pieces should be sufficient to sell.
"The Sword God is a high-end card, demand is not that high, plus this is the first time Mirage Electronics is making a graphics card, so many consumers don’t trust the craftsmanship and design, and sales might be low, so just do a bit casually."
Chen Ba instructed: "For the first entry into the graphics card field, you should focus more on building the ’Swordswoman’ series represented by 7060 and 7060Ti."
This is the main force for shipments!
Joking aside, every year when new graphics cards are released, it seems like online chatter focuses intensely on the 90 and 80 series, talking about squeezed toothpaste configurations, reverse upgrades, and so on, the hype is unprecedented.
But in reality, the main contributors to sales every generation are essentially these two cards, 60 and 60Ti. On the AMD side, it’s the X600 series.
Anyway, graphics cards in the 2000-4000 price range always sell the most.
Chen Ba believed the main high-end flagship "Sword God" series cards could be treated casually. If Mirage Electronics wanted to establish itself in the PC hardware field, the "Swordswoman" series was definitely the trump card!
"We are new players, making graphics cards for the first time, without many loyal fans or supporters, so opening up the market, the best strategy is low price..."
"Sure!"
Chen Ba agreed: "Exchanging market and sales for low prices, this approach is no problem. We are a new brand, the first time we have to give consumers some benefit."
Forget about making money, the first time entering this market, Chen Ba’s requirement for Mirage Electronics was "don’t lose too much money."
That’s right!
Slightly offering some benefits, even selling close to cost price while losing some shipping fees, was acceptable. After all, for a new brand to rise, it firstly needs to sell the graphics cards, right?
No discount in price, the brand doesn’t have the faith backing of something like "Daren Shuo," why would consumers buy your card?
"By the way, President Chen!"
"Once our graphics cards are released, they will definitely be bought by many for testing, and the testing methods, apart from stress testing and rendering, will probably be playing games..."
At this point, several senior executives at Mirage Electronics showed knowing smiles, all looking at the leader, Ba, in unison.
With a new graphics card in hand, wouldn’t it be necessary to play some games to test frame rate changes and heat conditions?
What games to play?
Among the popular games on the market, except for those from Tencent and Pig Factory, they mostly came from Tianba Studio, which is a sister company to Mirage Electronics.
So, the question arises.
Everyone is family, after all, working for Ba in the end, so isn’t it okay to take care of our own people?
A card with the same specs, frequency, and memory as mine, I sell it cheaper. When playing "Star Emperor 2" or "Cultivation Fantasy," "Speeding Frenzy," "Marble Storm," etc., the frame rate is higher than yours, so shouldn’t it sell well?
diymy