Chapter 70 Smelling a Dog and Knowing the Fragrance of Ink
Chapter 70 Smelling a Dog and Knowing the Fragrance of Ink
"President Chen! President Chen!"
Tang Yufei rushed over to report the good news: "The 'Financial Dog Express' has sold 3.6 copies! The phone lines at Google are about to be overwhelmed with calls, and we expect Google's fees to increase by another 30%..."
Looking at Hong Kong's newspaper industry, it's truly astonishing.
At its inception, the newspaper had fewer than 2 copies sold, but "Financial Dog Express" sold 3.6 copies as soon as it was launched, which can no longer be described as a "success".
While Chen Guanjiang's face lit up with joy, he asked with concern, "How much has the 'Wang Gou Daily' fallen?"
"3.5 copies..." Tang Yufei replied somewhat awkwardly.
The reason why "Wang Gou Daily" saw its daily sales jump from 3000 copies after its resumption of publication to 5 copies per day in just one month, before it was republished as a separate publication.
Learning from the dog-related team at Oriental Daily News is only one aspect; more importantly, Want Dog Daily incorporates financial information.
In a market where even junk stocks can surge, newspapers publishing bullish articles on real estate stocks are almost guaranteed to see their prices fall.
and so!
The bullish articles published in "Wang Gou Daily" seemed so "unbelievably accurate," and given that it was the only financial news newspaper in Hong Kong, how could it not explode?
Because of its high level of accuracy, most readers who buy "Wang Dog Daily" rely on the financial information in the supplement rather than the dog-related news in the main section.
This is the first time since the Morning Post published the "Morning Post Supplement" column in 1921, which was later gradually changed to a single-page publication and developed into a "supplement" that the supplement's readership has exceeded that of the main publication.
Now, the two newspapers are separate.
"Wang Gou Daily" was immediately brought back to its original state, while "Cai Gou Express" quickly rose to the top. In the end, dog racing is not as magical as stocks.
Chen Guanjiang reclined in his chair and said leisurely, "The sales of 'Wang Gou Daily' will continue to decline these days. We should try to stabilize them and prevent them from falling too drastically."
"Okay, I'll keep an eye on it!"
Tang Yufei continued his congratulations, saying, "The 'Financial Dog Express' sells 3.6 copies daily, the 'Prosperous Dog Daily' sells 3.5 copies daily, and the 'Hyena Weekly' sells 5 copies weekly..."
"Our newspaper's daily circulation has reached 7.5 copies, surpassing the Overseas Chinese Daily and officially becoming the fourth largest newspaper in Hong Kong!"
Within six months of its founding, it became the fourth largest newspaper in Hong Kong!
Like a comet rising from the ashes, this new newspaper upstart is already able to compete with established newspapers in terms of sales, but Chen Guanjiang knows his own situation best.
The dog trade market, which once accounted for half of the industry, is shrinking;
Financial news will also collapse within six months.
Its only pillar is film and entertainment, but it can only appear in the form of weekly reports.
The so-called fourth largest newspaper in Hong Kong ultimately relied on shortcuts. Only when the two seeds of political news and horse racing information blossom and bear fruit can it truly reach the top.
The most important thing right now is to resolve the printing plant issue; otherwise, if it grows too big, there is a risk of being held hostage, especially if things fall apart completely with the Ma family.
In fact!
The speed of the news agency's development has far exceeded expectations, especially after the falling out with Shao Yifu, the Shen family has shown a reluctance to take on orders.
They only reluctantly continued to accept orders because they were worried that the newspaper might resort to reporting in order to survive.
Chen Guanjiang doesn't have Huo Yingdong's status, nor does he have the river sand necessary to control the real estate industry. If he wants stable development, he must keep a low profile.
With this in mind, Chen Guanjiang asked, "Afei, I want to acquire a printing factory. Which one do you think would be suitable?"
"A printing factory?"
Tang Yufei looked troubled and said, "President Chen, the commercial printing plant is already overwhelmed with orders, and I'm afraid it has no intention of selling, no matter how much money it offers."
In the early days, Hong Kong championed the free market, and newspapers that have grown and survived to this day all have their own printing plants.
After the war, the British Hong Kong government began to control public opinion, established the "printing supervisor" and "printing agent" system, shut down a large number of established printing plants, and stopped approving the establishment of new printing plants.
Even the Oriental Press Group, established after the war and the third largest newspaper in Hong Kong, did not have its own printing plant and had to rely on the Sun family's newspapers for printing.
As a result, the licenses for printing factories in Hong Kong were so valuable that they were hard to come by; everyone understood the difference between selling the hen that lays the eggs and selling the eggs themselves.
Chen Guanjiang didn't care about those reasons and said with a smile, "It doesn't matter if he has no intention of selling. What I want is to make him willing to be acquired."
"There is one... but it would be a real hassle!"
Which one?
"Yongjingtang Printing!"
Tang Yufei explained, "This printing factory was established in 48. A few years ago, they printed 'Yiyuan Dog Classic' and 'Fast Horse Tips,' but this year they've had a really bad year..."
This "Yongjingtang Printing House" is the property of Hu Baoquan, a member of the 14K "De" generation, and is now managed by his eldest son, Hu Zhiming.
Originally, printing dog and horse books was a decent business, but with the Ma family's founding of the Oriental Daily in 1969, their business was quickly swept away, and legitimate newspapers were unwilling to cooperate with them, bringing them to the brink of bankruptcy.
As a result, Yongjingtang had to find other ways out, so it set its sights on romance magazines. Unexpectedly, this turned out to be a blessing in disguise, and the printing factory's income soared.
Good fortune may be a harbinger of misfortune, and misfortune may be a harbinger of good fortune.
Having made a fortune, Yung King Tong was besieged by its competitors. In March of this year, its printing factory was attacked by the On Lok Gang, and General Manager Hu Zhiming was seriously injured and fled.
Because the magazine "Mandarin Duck Secrets" sold more than 10 copies a month, the police took notice of it and infiltrated its underground factory. They not only found out that it was printing love magazines, but also that it was printing "Golden Hall Flyers" and identity documents.
Interestingly!
Although the police discovered her illegal activities and organized an arrest operation last month, they did not obtain any evidence, all because of the husband of financial manager Hu Lijuan, Chen Daniu.
This Mr. Chen Daniu is truly a "technical expert." He was a senior technician at the Zhenbao printing plant, proficient in high-speed printing and anti-tracking inks, and mastered the "disappearing ink" technology.
The so-called "disappearing ink," also known as "overnight ink" or "three-minute quick printing technique," is a type of ink that disappears overnight.
The saying in the martial arts world is "One night's worth of food is enough for a lifetime," while the technical saying is "It dies when exposed to light and can't survive a single night."
The core value of this special ink formula and special printing process is that it decomposes and disappears when it comes into contact with water, sweat, or acidic substances.
It was precisely by using this technology that Wing King Tong was able to quickly trigger the sprinkler system after the police broke down the door, instantly destroying all the printed publications. However, the case was dropped due to the lack of evidence.
Although they were unable to obtain evidence to convict the perpetrators, the police have thoroughly investigated Wing King Tong and this new type of criminal technology, to the point that the Hu family has been hesitant to commit crimes recently.
However, neither the publication, the Hu family's background, nor this new technology that combines crime and craftsmanship can change the fact that Yongjingtang possesses a printing license.
This is why Wing King Tong has the possibility of selling its printing license, but acquiring this printing license is extremely complicated.
Chen Guanjiang muttered to himself, "Printing license plates...disappearing ink...interesting!"
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